Of all the potential customers you get, only a percentage completes the process of buying your products or services. Therefore, the higher the number of leads, the greater the probability of getting new customers.
If you want to increase the leads of your business database, apply these recruitment techniques to your social media marketing strategy.
Create Ads On Social Networks
Capturing leads with ads is one of the most effective techniques to get potential customers. Of course, you must first know in which networks your target audience moves. Within each platform, you have specific tools for these types of campaigns:
Facebook Lead Ads:With these ads, you can get enough conversions since the platform facilitates immediate subscription. From your page, you can download the lead data and import it into your CRM or email marketing tool.
Twitter Lead Generation Card:Twitter Ads offers this tool for lead generation. You have to create a Twitter Card with the Lead Generation option. Do not forget to add your web address or a landing page with your offer.
Instagram Lead Ads:Its use is similar to Facebook Lead Ads. Although Instagram works primarily with influencers and visual campaigns, these ads are a good alternative.
LinkedinLead Gen Forms:With this tool, you can capture leads using forms that contain data provided by the platform itself. It is a great way to access relevant information from your potential customers to create personalized campaigns.
Participate In Conversations
Social networks are a space to interact with. If you want to enhance your brand image to capture leads, you must be very active in networks where you have a presence. You must also create an android application [buataplikasi android,which is the term in Indonesia] for this to be easy.
Always respond, and as soon as possible, to the comments of your followers, whether positive or negative. In this way, users will feel taken care of and valued. It is important to respond to negative comments on education and respect. Whether the user is right or not, he offers a solution or alternative to his problem.
Take Care Of The Content
Social networks are living spaces, where content updating becomes very important. Create interesting content that catches the attention of users. If you want to generate leads, share quality content regularly.